Hooters: The Movie
A pre-production film promo site that turns early interest into a mailing list before there's a trailer to show.
The problem
A film in pre-production has no trailer, no release date, and no footage, but it does have a story and momentum. The job is to capture interest now and hold it until there's something to premiere.
What I did
Told the origin up front
Clearwater, 1983, 'a very good bad idea', the hook that makes the project feel like a story worth following, not just a title.
Turned status into proof of momentum
Script done, director hired, casting underway, filming targeted, production milestones as trust signals that this is really happening.
Built the capture around the theme
'Join the call sheet', an email signup framed in film language, collecting the audience while the film is still being made.
Set the tone visually
A vintage, orange-and-cream treatment that matches the brand's era and the movie's period, so the promo feels on-brand before a frame is shot.
The result
A promo site that starts building an audience during pre-production, so there's a warm list to premiere to, not a cold start on release day.
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