Hooters: The Movie
A pre-production film promo site that turns early interest into a mailing list before there's a trailer to show.
The problem
A film in pre-production has no trailer, no release date, and no footage — but it does have a story and momentum. The job is to capture interest now and hold it until there's something to premiere.
What I did
Told the origin up front
Clearwater, 1983, 'a very good bad idea' — the hook that makes the project feel like a story worth following, not just a title.
Turned status into proof of momentum
Script done, director hired, casting underway, filming targeted — production milestones as trust signals that this is really happening.
Built the capture around the theme
'Join the call sheet' — an email signup framed in film language, collecting the audience while the film is still being made.
Set the tone visually
A vintage, orange-and-cream treatment that matches the brand's era and the movie's period, so the promo feels on-brand before a frame is shot.
The result
A promo site that starts building an audience during pre-production — so there's a warm list to premiere to, not a cold start on release day.
Ready to build elsewhere?
Tell me what you need and what a win looks like. I'll come back within one business day with scope, price, and timeline.
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