Notes on building for local business.
What things cost, what actually moves the map, and the fixes worth doing first. Written for owners, not for other agencies. Occasionally funny, mostly useful.
What a website actually costs in Tampa
A plain breakdown of website pricing tiers for Tampa businesses, what each one gets you, and the questions that change the number.
Your PDF menu is costing you customers
Why PDF menus fail on phones and in search, what happens when a restaurant converts to real HTML menu pages, and how to fix it.
Setting up a Google Business Profile in Tampa
How to set up a Google Business Profile for a Tampa business: category, service areas, video verification, and the mistakes that get profiles suspended.
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