Hooters Calendar
A full anniversary site for a forty-year product line, replacing a bare landing page with a photo archive, a story, and a real reason to buy.
The problem
A calendar with forty years of history was living on a single landing page. No archive, no story, nothing for search to find. A product people have collected for four decades had almost no site to show for it.
What I did
Built the whole site, not a page
Replaced the old landing page with a full anniversary site: what's inside, a decade-by-decade photo archive from the 1980s to today, a team page, and a journal for shoot stories.
Told the forty-year story
Framed around the 40th anniversary edition, 15 all-new months, and 200-plus features shot on location. The heritage does the selling instead of sitting unused.
Made the archive a reason to stay
Four decades of covers organized by era, so a longtime fan can walk their own history and a new buyer sees the legacy they're buying into.
Pointed the whole site at the buy
A clear path to the Amazon listing, the coupon value called out, and the breast-cancer-research donation placed where it supports the decision.
Gave it things to do
Small touches like sliding-puzzle games from the shoots, so the site is somewhere fans linger, not just a checkout.
The result
A forty-year brand went from a single landing page to a full site with an archive, a story, and search visibility, one that sells the collectible and the cause instead of just listing a product.
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